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Get the look. Shape your world.

NAOKI'S LOOK

Flexible texture

Define + Style

Image of a the back of a model's head on a white background. Model has short brunette hair in a wet-look style

Shapeshift artist.

This is texture that moves with you. No Breaker helps to lay the foundation with flexible strength, while Craft Clay helps add remoldable shape and natural definition. A pliable finish with serious staying power—crafted for change.

Step 1

Prep with No Breaker Bonding & Styling Leave-In Cream for strength and flexibility.

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Step 2

Mold and define with Craft Clay for touchable texture and remoldable softness.

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The name-droppers—from Dark Oil to curl paste—for your top-shelf toolkit

Dark Oil Styling Oil

Dark Oil Smooth and Shine Styling Oil

Lightweight, irresistibly scented, smooth hair without the heavy feel.

reshaper

Re-shaper Strong Hold and Touchable Feel Hairspray

Our ultimate look-changing staple, with a strong hold & touchable finish.

treatment spray

No Breaker Bond-building & Styling Treatment Spray

Stronger hair more body*. Up to 99% less hair breakage* *Ideal treatment / styler shortcut for up to 99% less hair breakage *smoothness & added body. * vs low conditioning shampoo.

penetraitt serum

Penetraitt Overnight Repair Serum

Wake up hair with overnight repair to smoothness.