OUR WORLD
Forever iconic
Sebastian Professional hair products are born from a vision of style without boundaries. We blur the lines of convention, driven by creative ambition that’s always evolving, always shaping what’s next.
Fifty years of firsts.
We’ve put innovation in the hands of stylists for over five decades—blending care, creativity, and texture to shape what's next in hair. From Cellophanes, the first color with choice, to Shaper, the first any-which-way spray. Potion 9 brought care and creativity together. Microweb Fiber took texture to extremes. Today we continue to create with stylists, for all.
1964
Geri Cusenza and John Sebastian
L.A. stylist duo entered the 70s determined to push things further and take a generation from flower power to fearless hair fashion. Sebastian was founded on this principle of fearlessness. A thirst for innovation and changing the game has been our raison d’être from the word go. Today is no different.
1974
A recipe for healthy hair
Sebastian invented 2+1, an original recipe of 2 parts moisture and 1 part protein, to give the hair what it needs – deep intensive hydration, combined with the power of a protein pack. Normal or damaged hair feels conditioned, silky, moisturized and healthy.
1976
First Education video
Sebastian was a trailblazer not only in product and service innovation, but also in pioneering new ways to educate stylists. Sebastian introduced education videos, creating new ways for stylists in America and around the world to experience and learn Sebastian techniques.
1979
Leading Hair Industry Worldwide
Sebastian was the first to capture true hair design in a resin-charged pump spray. This revolutionary styling tool created the punky, spikey, gravity-defying hair styles that the generation wanted. When it came time to name this product, nothing described it better than the unique sound it made when it was sprayed: “SHHH”. So the name “Shpritz” was born, and “Forte”was added, meaning strong.
1984
The original working spray
Shaper hairspray was born out of a desire to free the hair from stiffness and let it move. At a show in LA, the massive can was introduced on stage as the first hairspray that can be sprayed upside down, moving the hair and lifting it. It became a name that stands for clean application, flexible volume, and brushable style. It remains today one of the most-loved styling products in the industry.
1990
The original wearable treatment
When John Sebastian and Geri Cusenza took a trip to the Amazon rainforest, they discovered various intriguing botanicals. After bringing samples home, they were inspired to create a breakthrough formula: a magical cream-gel infused with renewable and sustainable botanical extracts. With Potion 9, Sebastian created an original category for the hair industry: wearable treatments. Even today it remains one of the most loved products in salon and at home. An all time classic.
1999
Celebrating the millenium
The Minimallenium Collection propels us to the future. Looking for the ultimate cut, focusing on the 5 core areas of hair. Is it minimalistic? Is it futuristic? The year 2000 got us challenging the status quo and go back to the essence of hairdressing. Less clutter with more content.
2001
First online education
With the broad development of the Internet in the beginning of the new millenium, it became suddenly possible to spread the word and get more and more stylists to experience Sebastian's unique seminars. This is how Sebastian's first online education was born, giving access to a wide audience of hair stylists to online courses on demand. Since then we continued pushing the boundaries of online education, from desktop to mobile.
2010
Shaper 25th anniversary
Hollywood had a veryShaper 25th anniversary good hair day: The Paramount Studios Lot was filled with hair stylists from around the world to celebrate the 25th Anniversary of Sebastian Professional’s legendary Shaper hairspray; a larger-than-life event with bigger than-life hair. Countless looks on set have the legendary Sebastian hairspray to thank for their fantastic form and unbelievable degree of hold.
2016
Dark Oil launch
Sebastian Professional launched the Dark Oil line in 2016, introducing a revolutionary hair oil that provides lightweight smoothness and body while vanishing into the hair. The success of the oil led to the expansion of the Dark Oil line, which now includes a shampoo, conditioner, and mask, all designed to enhance shine, manageability, and volume while maintaining a lightweight feel.
2024
Sebastian's 50th anniversary
The "50 Years of Limitless Self-Expression" campaign was released, celebrating five decades of innovation in haircare.
2025
Sebastian restage
With this restage, Sebastian refocuses on its core values—including a professional-focused lens emphasizing artistry, self-expression and individuality—while modernizing its packaging, campaigns and digital presence to inspire the next generation of professional hair stylists.
Our Manifesto
HAIR IS IDENTITY.
Hair is intrinsic to how we present ourselves to the world. Our hair celebrates the freedom to express our individuality with pride, confidence and joy.
HAIR IS ARTISTRY.
We are artists at our core. Hair is our medium, the fibre with which we craft our skill and creativity.
HAIR IS EVOLVING.
We connect a global community of innovators, stylists, creators and lovers of all things hair.
HAIR IS SEBASTIAN.
Behind the chair, to everywhere
Creativity meets craft
Pushing limits
We create our own rules and relentlessly experiment to achieve what’s next: provocative looks, breakthrough formulas and tools, and widely unconventional techniques.
Mastery in artistry
We live at the intersection of pure artistic expression and the technical mastery to achieve it. The reward is looks that put our customers center stage.
Tribe of creators
We are a community of artists fearlessly celebrating self expression. We empower, inspire and mentor each other to push our artistry further.
Artistry in your hands
Sebastian Professional is always in pursuit of what’s next. The idea. The twist. The creative shift that reshapes how we style—and how we see. From the underground up, life has been our inspiration. For us style is more than a formula and beyond technique—it’s transformation. It opens the imagination, and gives others permission to shape their world, their way.