TOTEMIC A/W 2014

The melting pot of globalization is a constant source of inspiration for hair and fashion. Instead of mixing, matching and replicating existing trends, we examine the crafts of yesterday, deconstruct them and blend them to shape the style of tomorrow. TOTEMIC is far from traditional, but it’s grounded in tradition. It honors the handcraft of hair artistry and celebrates the limitlessness of style.

THE INSPIRATION

We twist the signs and symbols of traditional culture to summon a global tribe that is uniquely Sebastian. Hair becomes decoration, armor and art – a ritual symbol of identity and strength. We blur the lines between headdress and hair, between ceremonial beauty and a battle cry for artistry.

SHAY: "The world is such a small place now. It’s one global hub of inspiration, and it’s our job to bring that to life."
MICHAEL : "To move forward, you have to look back – everything that happened yesterday is going to influence what we do tomorrow."

Hear how the TOTEMIC Collection came to life from Sebastian's Global Art Directors.

"We've taken some very traditional techniques from all over the world - whether it's mask making, jewelry or tribal costume - broken them down and reinvented them for hair."

TOTEMIC TOOLS

Inspired by reinvention, Totemic sparked new ways to use some of our most iconic products: Craft Clay, Re-Shaper and Thickefy Foam.

CRAFT CLAY |RE-SHAPER | THICKEFY FOAM

BACKSTAGE

METAMORPHIK

A/W 2015

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DIGITALITY

S/S 2014

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Sebastian Digitality collection

ECLECTIC

A/W 2016

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ECLECTIC-Collection

SHAPER

ICON OF TRANSFORMATION

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