TOTEMIC A/W 2014
THE INSPIRATIONWe twist the signs and symbols of traditional culture to summon a global tribe that is uniquely Sebastian. Hair becomes decoration, armor and art – a ritual symbol of identity and strength. We blur the lines between headdress and hair, between ceremonial beauty and a battle cry for artistry.
SHAY: "The world is such a small place now. It’s one global hub of inspiration, and it’s our job to bring that to life."
MICHAEL : "To move forward, you have to look back – everything that happened yesterday is going to influence what we do tomorrow."
"We've taken some very traditional techniques from all over the world - whether it's mask making, jewelry or tribal costume - broken them down and reinvented them for hair."
Inspired by reinvention, Totemic sparked new ways to use some of our most iconic products: Craft Clay, Re-Shaper and Thickefy Foam.
CRAFT CLAY |RE-SHAPER | THICKEFY FOAM
A/W 2015EXPLORE THE COLLECTION
S/S 2014EXPLORE THE COLLECTION
A/W 2016EXPLORE THE COLLECTION
ICON OF TRANSFORMATIONEXPLORE THE COLLECTION