DIGITALITY S/S 2014
THE INSPIRATION“We live in a ‘now’ society – instant gratification is what it’s all about.”
“This collection is very new – each look is multi-dimensional, every style is transformable. These strong, textured shapes can be accentuated and expanded to create something different.”
"The digital age has changed the relationship between stylist and client. People want to be able to transform their hair when they want: on demand."
The first in a new generation of Dry Shampoo – Dry Clean Only - brings creativity up to date and challenges the conventional limits of dry styling. Hair gets a fast fix of reworkable texture and mirror shine with Texture Maker and Shine Shaker. The switchover to transformative hair fashion has started – take control whenever, wherever to create What’s Next.
A/W 2015EXPLORE THE COLLECTION
A/W 2016EXPLORE THE COLLECTION
ICON OF TRANSFORMATIONEXPLORE THE COLLECTION
A/W 2014EXPLORE THE COLLECTION