DIGITALITY S/S 2014

Today almost anything is available at the touch of a button – in a futuristic, digital universe style should be updatable on request. This season, Sebastian launches hair into the digital age where the most advanced products instantly transform hair, the latest techniques create new-to-the-eye styles, and futuristic shapes can be built on-demand.

THE INSPIRATION

“We live in a ‘now’ society – instant gratification is what it’s all about.”
Michael POLSINELLI
“This collection is very new – each look is multi-dimensional, every style is transformable. These strong, textured shapes can be accentuated and expanded to create something different.”
Shay DEMPSEY

Hear how the DIGITALITY Collection came to life from Sebastian's Global Art Directors.

"The digital age has changed the relationship between stylist and client. People want to be able to transform their hair when they want: on demand."

DIGITALITY TOOLS

The first in a new generation of Dry Shampoo – Dry Clean Only - brings creativity up to date and challenges the conventional limits of dry styling. Hair gets a fast fix of reworkable texture and mirror shine with Texture Maker and Shine Shaker. The switchover to transformative hair fashion has started – take control whenever, wherever to create What’s Next.

BACKSTAGE

METAMORPHIK

A/W 2015

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ECLECTIC

A/W 2016

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ECLECTIC-Collection

SHAPER

ICON OF TRANSFORMATION

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TOTEMIC

A/W 2014

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