Style is a

Fearless

Journey

“SHANGHAI. BERLIN. SAN FRANCISCO. SÃO PaULO.

CITIES OF STYLE FLYING THE FLAG FOR FEARLESS CREATIVITY”— Seema

MEET SEEMA

“We wanted to

push the boundaries
of inspiration

In hair by interpreting fashion,
art and street culture.”— Shay

MEET THE CREATIVES

“Products like

Craft Clay, Whipped
Crème, Trilliant
and Mousse Forte,

are perfect travel partners.” — Seema

SEE THE PRODUCTS

"Shanghai

is a real eye-opener.

i couldn’t wait to recreate its futuristic fusions and architectural feats in hair.”
— Michael

Inspired by the unity of concrete, steel, glass and neon in the dazzling dream city that is Shanghai, the design team creates sharp, scintillating styles to capture their architectural fuelled vision.

Trilliant

Craft ultra-light hair structures
with microscopic particles of shine
straight out of Shanghai.

SEE THE SHANGHAI LOOKS

SEE THE BERLIN LOOKS

"IN Berlin

we’re constantly
thinking about creating

a structured and restructured style.”
— Shay

Inspired by goth punk glam and a hint of historical renaissance in raw and ready Berlin,
the team uncovers clashing contradictions of style,
creating offbeat elegant looks with an edge.

Craft Clay

Mould and remould with gritty
earth minerals to define Berlin’s raw
rebellious texture and matte finish.

"IN SAN
FRANCISCO

WE HAD FUN tRANSFORMING

THE BOHEMIAN CHIC AND LAIDBACK VIBE INTO CONTEMPORARY LOOKS.”
— Michael

Inspired by the summer of love and everything liberal, the team is swept away in laidback Frisco, creating hedonistic hair lusting for life with long, free-flowing locks that soften up and shake it down.

WHIPPED CRÈME

Lift nourished waves to hedonistic
perfection with a protein-rich whip
perfect for Frisco sensuality.

SEE THE SAN FRANCISCO LOOKS

SEE THE SÃO PAULO LOOKS

"WE WANTED TO
BRING SÃO PAULO

ALIVE WITH A SENSE

OF 3D DEPTH AND MULTI-TEXTURE
— Michael

Inspired by the modern iconic layered with Latin artistic flair in fast-paced, non-stop São Paulo, the design team channels art gone wild in a fusion of deconstructed shape, texture and volume.

MOUSSE FORTE

Recreate sculptural São Paulo with
a long-lasting mousse to hold your
volume and shield from the sun.