This season Sebastian launches hairinto the digital age with futuristicshapes and styles that can beinstantly transformed.
Digitality is all about the here and now – technology meeting technique to create a whole new aesthetic.
The perfect tool for futuristic looks that can be shifted or refreshed on the go.
New Dry Shampoo instantly refreshes hair, creates matte texture and adds stylability at the touch of a button.
Sebastian Global Art Directors Michael and Shay partnered with digital artists Warren Du Preez and Nick Thornton Jones to bring their digital, futuristic universe of style to the Digitality Collection.
“We’re living in such a fast lifestyle… Clients want to be able to transform their hair when they want – they don’t want to be locked into one look.”
“The digital age has changed the relationship between stylist and client – everyone is so connected through technology. They find inspiration anywhere and everywhere.”
“We work with lights, which are flexible and can help us create different shapes, volume, texture and 3D effects, just like hair does.”
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