ARTISTIC FORCE

They're the tastemakers breaking the boundaries of style and design. Searching for inspiration in every area of life. Defining What’s Next. Introducing the creators of Fearless Hair Fashion...

Shay dempsey

SHAY DEMPSEY

GLOBAL ART DIRECTOR

“We’re living in such a fast lifestyle… Clients want to be able to transform their hair when they want – they don’t want to be locked into one look.”

MEET SHAY
MICHAEL POLSINELLI

MICHAEL POLSINELLI

GLOBAL ART DIRECTOR

“I like the fact that I can change. I don’t like being boxed in.”

MEET MICHAEL
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INTERNATIONAL ARTISTS

Eleven fearless stylists that have risen through the ranks. The What’s Next generation for today and tomorrow.

MEET THE TEAM