ABOUT US

The 1960s was all about experimentation – colours and shapes collided as people raised eyebrows, hemlines and their expectations of what style could be. And once the revolution had started it wasn’t about to stop – the brightest decade the world had ever seen was about to give way to something even more exciting...

LA stylist Geri Cusenza entered the 70s determined to push things further and take a generation from flower power to fearless hair fashion. Sebastian was founded on this principle of fearlessness. A thirst for innovation and changing the game has been our raison d’être from the word go. Today is no different.

BORN IN LA, SEBASTIAN IS THE INVENTOR OF THE:

  • Crimping iron
  • First semi-permanent, ammonia-free hair colour: Laminates
  • First wet gel
  • First workable aerosol hairspray: Sebastian Shaper
  • First combined care and styling:
    Potion 9
And we haven't stopped...

"I imagine we can change the world – to think of beauty differently and create something never seen before."

GERI CUSENZA