TWISTING TRADITION

Inspired by traditional customs and craft, new and iconic techniques from our Global Art Directors
push the boundaries and shape the future of artistry.

TWISTING TRADITION

REDISCOVER 4 STYLING HEROES

Discover new product usage opportunities for new to the eye styles.

Thickefy Foam

THICKEFY FOAM

Applied on comb it gives more necessary control for building exaggerated shapes and to achieve more strength and control.

WEIGHTLESS THICKENERLEARN MORE
Craft Clay

CRAFT CLAY

Same hold with increased shine, better definition and a more malleable
surface to work with.

REMOLDABLE MATTE TEXTURIZERLEARN MORE
Re-Shaper

RE-SHAPER

Essential for our new Roping technique.

BRUSHABLE HUMIDITY RESISTANCE STRONG-HOLD HAIRSPRAYLEARN MORE
Mousse Forte

MOUSSE FORTE

Creates hold for rope-like textures.

VOLUME BOOSTING MOUSSELEARN MORE

ECLIPSE ARTISTS

Sebastian's Global Art Directors took their 3D nspiration into the studio, experimenting with hundreds of new ways to transform the DNA of hair. They are the creative minds behind ECLIPSE.

Shay dempsey

SHAY DEMPSEY

GLOBAL ART DIRECTOR

“The world is such a small place now. It’s one global hub of inspiration, and it’s our job to bring that to life.“

MEET SHAY
MICHAEL POLSINELLI

MICHAEL POLSINELLI

GLOBAL ART DIRECTOR

“We’ve taken some very traditional techniques from all over the world, broken them down and reinvented them for hair.”

MEET MICHAEL
GILES AND BROTHER

GILES & BROTHER

JEWELRY DESIGNERS

“We want to be innovative and want to be among the ones pushing the boundaries with the materials and the design.”

MEET GILES & BROTHER