STYLE SHIFT

Digitality is all about the here and now – technology meeting technique to create a whole new aesthetic.

OPPOSITES COLLIDE

SHAPE THE FUTURE

The perfect tool for futuristic looks that can be shifted or refreshed on the go.

Drynamic

DRYNAMIC

New Dry Shampoo instantly refreshes hair, creates matte texture and adds stylability at the touch of a button.

DRY, BRUSHABLE, LIGHTWEIGHT CONTROL HAIRSPRAYLEARN MORE

CREATIVE CONNECTION

Sebastian Global Art Directors Michael and Shay partnered with digital artists Warren Du Preez and Nick Thornton Jones to bring their digital, futuristic universe of style to the Digitality Collection.

Shay dempsey

SHAY DEMPSEY

GLOBAL ART DIRECTOR

“We’re living in such a fast lifestyle… Clients want to be able to transform their hair when they want – they don’t want to be locked into one look.”

MEET SHAY
MICHAEL POLSINELLI

MICHAEL POLSINELLI

GLOBAL ART DIRECTOR

“The digital age has changed the relationship between stylist and client – everyone is so connected through technology. They find inspiration anywhere and everywhere.”

MEET MICHAEL
WARREN DU PREEZ & NICK THORNTON JONES

WARREN DU PREEZ & NICK THORNTON JONES

DIGITAL WIZARDS

“We work with lights, which are flexible and can help us create different shapes, volume, texture and 3D effects, just like hair does”

MEET WARREN & NICK